Iman Cosmetics

When I want to look my best, I only trust my face to the genius that is Sam Fine and I wanted to share with you this Q&A – an insight into what makes this man a genius – and trust me when I say to you that his DVD, The Basics of Beautym is as close to having Sam Fine do your makeup as possible!

How did you start in the business?
I moved to New York at the tender age of 17 with hopes of becoming a fashion illustrator. During that time, I began working for a small cosmetic company, Naomi Sims Cosmetics. Within three months, I fell on my tail and returned to Chicago, until one day they called and asked if I was interested in returning to the Big Apple to work at their first cosmetic counter in Manhattan… and of course I jumped at the chance. It wasn’t long before I fell in love with the art of makeup and began assisting makeup pro, Fran Cooper. As fate would have it, Fran wasn’t available for a booking with Naomi Campbell for People’s 50 Most Beautiful People, so Naomi called personally and asked if I would work with her… the rest is history!

Your dvd, The Basics of Beauty, is beyond…. why did you decide to do one?
Having authored, Fine Beauty: Beauty Basics and Beyond for African – American Women, I realized that writing about beauty was great, but nothing could compare to watching it being applied! So, I decided to create my first makeup instructional DVD, Fine: The Basics of Beauty.

You have a profound knowledge of makeup. Will women be able to learn how to apply makeup like a pro from your DVD?
Fine: The Basics of Beauty DVD is the ultimate tool in which to learn proper application and product selection! However, you don’t become a “pro” overnight… it takes practice!

In addition to performing three makeovers, I offer an insightful tool review, include pop – up information and provide bonus footage following each makeover… and then, there’s the Special Features with behind-the-scene footage of you and I working together on a photoshoot to further demonstrate how the basics of beauty work on, well, everyone.

What are your all time favorite products?
Wow! Here goes… 

- Iman Luxury Pressed Powders – Your pressed powders have the perfect level of coverage and include a variety of shades that work for all women of color! And I absolutely LOVE your bronzer/blush AFTERGLOW… it provides subtle, shimmering color and a lot of gorgeous glow!!!

- Maybelline Expert Eyes Twin Brow and Eye Pencil – These two-for- one pencils are affordable and come in a great shade range and aren’t too waxy.

- L’Oreal Voluminous Waterproof Volume Building Mascara – mascara should have two things – a great brush and formula – This mascara has both! The brush is full and dense so it catches the finest of hairs… and the formula is rich enough to build thick, “voluminous” eyelashes.

- Iman, Black Opal, and Bobbi Brown Stick Foundations – I love stick foundations because they offer a variety of coverage options, making it easy for any women to achieve her desired level of coverage.

You love nude lips …. what are the best nudes out there for women of color?
Finding the right nude lipstick is like searching for the perfect color of nude pantyhose – It changes depending on your shade! And it’s not just about color, it’s also about consistency, so I prefer lipstick from Iman, Dolce & Gabbana, MAC and Nars.

No one does eyebrows like you, Sam, will I be able to learn this from your dvd?
Aw, thanks… Each “real” woman featured in Fine: The Basics of Beauty possesses a different brow shape, which allows the viewer to see how to trim, tweeze and enhance her brow – no matter the shape or size. The editors tried to get me to condense some of the eyebrow demonstration, but realized that it was such a special part of the DVD that they couldn’t cut out one step!

In terms of makeup what would you splurge on and what would you save on?
I always splurge on products that I feel are important to have in my kit. Whether it’s a loose powder by YSL or a lipgloss by Christian Dior. However, I’m so lucky to “steal” products from Iman Cosmetics, Black Opal and Queen Latifah’s Covergirl Collection because I would pay “splurge” prices for any item from these brands!

You are the only makeup artist i know who likes to do makeup in the darkest of rooms….. Why?
LOL! It’s not the darkest room… I simply like to have a single source of light, which usually makes it a more “dimly lit” room. With a single light source, I’m able to see the natural contours of the face, which helps me to apply makeup that looks more like the clients natural features.

What advice would you give to aspiring make up artists?
Practice, Practice, Practice!!! In an era of retouching, I don’t think today’s artists realize the level of detail that goes into making up each face. The job of a makeup artist is to give the retoucher something to follow; they’re job is to add the finishing touches to our work, not do our job for us!

When we are at a shoot you have so much input in how the hair should look and also about the styling and lighting…. have you ever considered doing a beauty book where you do the makeup, styling it and take the photos like Francois Nars?
No! I love collaborating with a great team. I truly enjoy being surrounded by other talented professionals that bring something new and different to the table.

Iman and make-up artist Sam Fine attend the launch party for Sam Fine's "The Basics of Beauty" DVD.

 

The Basics of Beauty DVD by Sam Fine at amazon.com